About Us
Winning Solutions, Quality Brands
Welcome to White International, a family business built on the strength of long-term relationships with our partners and team.
Our commitment to innovation and excellence drives us to maintain high standards and foster strong collaborations whilst delivering our portfolio of premium brands from around the globe that set industry standards.
At White International, we are dedicated to providing exceptional service and solutions in a manner that makes us easy to deal with.
We call it 'working and winning' together.
Tony Ryba
Group Managing Director
Our Corporate Video
Our Markets
With a strong national presence, we distribute a wide range of quality products through three key market channels, reaching a wide range of industries across the region.
We utilise three key market distribution channels:
Our Staff Departments
Internal Sales
Our Internal Sales team brings deep industry knowledge and product expertise. They're your go to for technical support, selection guidance and efficient order processing.
Sales Department
Our Sales team spans Australia and New Zealand, focused on growing our brand presence and supporting our customers growth through dedicated Account Managers.
Inventory & Supply
From purchasing to delivery, our supply team ensures high product availability and optimal inventory levels so you get what you need, when you need it.
Product Management
Our Product Management and Global Sourcing team work closely with international partners to develop innovative, high-quality products tailored to market needs.
They also provide tailored training and support to help you get the most out of our offering.
Marketing Department
Our Marketing team drives brand awareness and supports our dealer network with custom campaigns, in-store promotions, collateral, digital advertising and displays.
Dispatch & Workshop
Our Dispatch team ensures timely and accurate deliveries, while our on-site workshop handles quality control, returns and specialised product modifications.
Our History
Founded in 1952, White International became part of the Lonsyd Group in 1976, a proud Australian business built by the late Executive Chairman, Mr Peter Ryba.
From these beginnings, we’ve built a legacy of innovation, quality and strong foundations.
Over the decades, we’ve adapted to new opportunities, grown diverse product ranges and delivered exceptional service to customers across Australia and New Zealand.
Our commitment to improvement and innovation keeps us moving forward, with the strong foundations of our people, products and partnerships.
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