White International Pty Ltd was founded in 1952 and acquired by the Lonsyd Group of companies in 1976.
The Lonsyd Group is an Australian family owned business which was
formed in 1957 and whose interests extend beyond White International
into property development, communications and is at the forefront of
SMS and voice technology.
From humble beginnings importing hand tools and distributing direct
to endusers, White International has rapidly grown into a national
importation and distribution company servicing multiple markets across
many different product groups.
Our head office is based in Sydney with distribution centers in
Sydney, Perth and Auckland. This is supported with a national sales
force throughout Australia and New Zealand.
The company’s vision is “to grow our business through consistently exceeding customer expectations”.
Our customers these days are quite diverse and we service them through 3 key market channels:
Retail/DIY hardware market covering all major national retail hardware groups as well as independent stores
Trade & industrial resellers, suppliers and endusers covering
the building, manufacturing, engineering, automotive and other
Pump & aquatics specialists which also include plumbing, rural, garden and nursery customers
Our focus on premium quality products and customer service have
assisted greatly in achieving our current status of being a key
supplier to the markets we service.
WE LIVE HERE!